CLASSIC TIYL
TABLE OF CONTENTS

THE BEGINNING
FROM RADIO TO TV
FORMAT
PHILANTHROPY
HONOREES
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A New Format

The show begins with a classic audience hook: springing the surprise on an unwitting honoree, whether in the studio audience or nearby. The honesty of that moment was so important that the show was scrapped if the secret leaked out. However, a few honorees were told beforehand for specific reasons. For instance, due to her alcoholism, actress Lillian Roth was informed about the show, but not who would be surprising her.

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